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TeachMeFinance.com - explain pro rata pro forma -- A projection or estimate of what may result
in the future from actions in the present. Estimate of how
the business will turn out if certain assumptions are achieved.
pro rata -- Latin, meaning "according to the rate." Pro rata refers to dividing something (costs, income, profits, assessments, proceeds from a liquidation, etc.) among participants according to a rate in which each participant's share is in proportion to the part of the whole owned or claimed by the participant.
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