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TeachMeFinance.com - explain Selling a bear historic definition... Selling a bear -- London Stock Exchange term, meaning selling short in expectation of a decline in price ; in other words, selling stock not owned in expectation of buying it back at a lower price. The term means the same as the New York Stock Exchange term selling short. About the author Mark McCracken Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English". Copyright © 2007 by Mark McCracken, All Rights Reserved. TeachMeFinance.com is an informational website, and should not be used as a substitute for professional financial or legal advice. TeachMeFinance.com and its owner recommend consultation with a professional financial advisor prior to any investment or financial decision. Please read our disclaimer.